OPTIMUM TALENT

Project: Sell Sheets and Whitepaper

Client: Optimum Talent

Scope: Sell sheet page design (digital and print ready PDF) / Whitepaper editorial layout

Working within the company’s established branding guidelines, I designed a set of sell sheets for Optimum Talent’s various service offerings. Each one had a different angle, but were consistent in using the brand’s conventions, fonts, and colours with the goal of creating visually engaging documents that mitigated the volume of text. This project also required a clear hierarchy and title system, so the most important information was quickly accessible. For this client, I also designed a compelling whitepaper layout using branding guidelines.