Project: Logo Redesign and Marketing Collateral
Scope: Logo design / Business card design / Magazine ad design
An award-winning, premier floral atelier in Edmonton, FABLOOMOSITY sought a new logo design that better represented their service, product, and culture. Through collaborative discussion, I created a bold yet minimalist word mark that portrayed the floral studio as more than just a florist’s shop, as an art gallery. Because their floral creations are works of art, the clean logo portrays a high-end product without over-articulating their brand.