Toyota NW Edmonton Grand opening GALA
Project: Toyota Northwest Edmonton Grand Opening Gala
Client: Boutique Events for Toyota Northwest Edmonton
Boutique Collective (copy writing)
Scope: Event branding and logo / Invitations (exclusive metal, VIP invitation and print paper invitation, e-vite) / Event signage and marketing collateral (billboards, menus, backdrop, wayfinding, favours) / Post-event correspondence stationery
Engaged early in the planning stages for this event, this collaborative project included incorporating Toyota’s global brand in the custom branding for this dealership and its opening gala event with intention and connection. The visual branding for this event was deliberately woven through every conceivable aspect of communications from the invitations and promotions through to signage, favours, and post-event correspondence, the graphic design on this project created a consistent experience that demonstrated the dealership’s history and position in Edmonton.