Tacos & Tequila
Project: Tacos & Tequila
Client: Boutique Events for Manulife Real Estate
Collaborators: Boutique Collective (copy writing)
Scope: Event branding / Invitation (hard-copy/electronic) / Event signage and collateral
Because Manulife Real Estate wanted to stand out and attract high-level commercial real estate brokers to their event, the invitation was crucial to evoking excitement and anticipation. To immediately pique not just interest but instant RSVPs, we designed a personalized, experiential invitation: a custom, wood box engraved with the event name, Tacos & Tequila, and within it, custom labelled bottles of tequila and hot sauce. Not only an invitation, but a tangible keepsake that would outlive the event itself, these boxes were hand-delivered to guests and served as constant reminders of both Manulife Real Estate and the event they created for brokers. This invitation design won the Advertising Club of Edmonton’s Award of Distinction.