MERCEDES GRAND OPENING
Project: Mercedes Grand Opening
Client: Boutique Events for Mercedes Benz Heritage Valley
Boutique Collective (copy writing)
Scope: Invitations (exclusive boxed lamicod, engraved VIP invitation, print, and digital invitations) / Event signage
Working within the Mercedes brand and associated sophistication, the look and feel of these invitations had to exude absolute luxury. The VIP guests received a boxed invite with an engraved acrylic that appeared metallic while the high grade, standard invitations were done with a dense, black stock and matching envelope that was foiled with silver. The overall design was primarily typographic to create a bold, sharp and modern aesthetic, but it was paired with a fractured, circular pattern that radiated outwards to mimic the circular nature of the Mercedes logo while also alluding to movement and growth.